Advocating Change through SOLOMO Workshop in Berea, Kentucky
On June 4, 2013, the Entrepreneurship for the Public Good Cohort 10 was prepared to facilitate local business owners in the area of Berea. The main purpose for the Social-Local-Mobile workshop was to teach the owners the need for their businesses to be on a digital platform. Social media allows accessibility to customers in the local area and tourists about businesses.
A Berea College alumnus and owner of Gladiator Law Marketing Firm, Lisa Vaughn, was the main facilitator of the event. She did a phenomenal job on the presentation which revealed the amount of revenue the business would gain if they were to use Facebook, Yelp, Trip Advisor, Google Plus, and Pinterest. Small businesses found value in face to face relationships; however, the workshop was the opportunity for businesses to realize that they can bond with clients over social media, such as Facebook, which is great for conversations.
During the workshop, 21 businesses were taught the basics of the each social media site to draw in more revenue for their businesses to automatically benefit the local community of Berea. IMPACTDEEP had the pleasure to be designated College Square, located in the heart of Berea College. The team has gained great appreciation for the local businesses in College Square, because of the knowledge of the business’s history and personal connections made.
The beginning of week three of the EPG program has been filled with, already, great learning experiences. If there would be a specific title for our duration in the region of both West Virginia and Virginia it would be “A significant appreciation for agriculture and sustainability”.
Our Tuesday began with the sustainability concept, which was a highlight of Williamson, West Virginia. Its actions consisted of using nonprofit organizations to form an outreach to help the local people within the area by creating marathons to promote health and daily exercises.
Also we learned more about solar energy through the use of solar panels to ultimately preserve the environment. Eric Mathis, a Williamson native, historian, and social entrepreneur taught our program this and further educated us about the positives of using the alternate form of energy.
To our observations their work has proved to be very beneficial to not only the towns people but to other citizens in neighboring counties. It is amazing to see these efforts and we appreciate their activism in the local economy.
Day two was an adventure to the beautiful highlands of Abingdon, Virginia. A town based heavily on sustainability and agriculture to promote a local atmosphere and appreciation unlike any other. We met notable farmers who were entrepreneurs in their distinctive fields.
Anthony Flaccavento, a social entrepreneur that has grown his own organic farm and is famously known for his remarkable rich agriculture motives in the Virginia region for decades. He taught us to renew our appreciation for farming and within any of our career efforts we should seek to improve the lives of others rather than our own. These were deep words from a man who has spent his entire lifetime to enrich the lives of others through harvesting organic crops and being an ambassador to his fellow townspeople.
Here is some food for thought: Whenever you venture to a grocery store to buy any vegetables or produce of some sort think about where the item came from. Don’t merely be close-minded and wonder well just from a farm, but rather think deeply about the efforts and sacrifices it took for farmers to make this possible. By doing this you’ll have a greater understanding and further appreciation for agriculture and sustainability.
SoLoMo – Social Local Mobile
The Entrepreneurship for the Public Good Program understands the value of using social media in small, locally owned businesses to attract new consumers through their mobile devices. See why we think the mobile platform is valuable for small businesses and learn more about our research and findings.