For the past three weeks, IMPACTDEEP was set out to with a mission in Knott and Breathitt County to learn about the local businesses, ultimately to invite them to SOLOMO workshop in Hazard, Kentucky on Monday July 1. The team was unaware of the economic status, history, and challenges that were a head in the KRADD region. Economics trouble has fallen on the counties due to the lack of coal severance tax, because of the declining of the coal industry, the U.S Environmental Protection Agency has held up permits of surface mines due to the potential damage of water and air quality.
In Knott County, families are struggles to obtain sustainability because a high percentage of citizens were employed by the mines. Local business owners are closing down because people do not have extra cash to spend.
When talking to local business owners, the group understood their passion for the local communities and the desire to be entrepreneurs. We learned more than 50 % of business owners use the advertise strategies “word of mouth” to attract more locals for their business, and or the number of years in business built their reputation. The area had several of aging generation owners, which means in years to come the area would need more young entrepreneurs to bring in more revenue and to have a social change.
One young entrepreneur, Elzwley Pigmon, director of tourism, economic development, and Knott count sports complex, was very nice and helpful to learn about Knott County. On Chestnut Mountain, the county had very big plans for the flat land that was mine site to bring a residential community, however, the dependence on coal has slowed down the plans. Entrepuship for the public good understands the dynamics of being a leader in the local communities. The group helped the business owners understand the importance of having a presence on the digital platform. Benefits of social media are connecting with customers and tourists by servicing them and etc.
Knott County has numerous of attractions for tourists, so this lead to IMPACT DEEP to take a day to become tourist in Knott County to explore the assets. Those assets includes: ATV’s trails, 2 annually horse trails, Peaceful hill cabin, Knott county sport complex, and Saddle up Elk Tours, Carr creek lake.
During our time in Knott County the group contacted over twenty businesses in hopes for their presence at our workshop. We presented a SOLOMO presentation to the Knott County chamber of Commerce, Impact deep thoroughly explain the importance to honor local businesses, by intensifying capital through social media and request Major Janice Jarrel to sign a proclamation to declare independent business week for Hindman, Kentucky. The purpose of the proclamation is honor local businesses and to push people to review their local establishments on social media.